Entrepreneurship

Senior Contributing Authors

Michael Laverty, Colorado State University Global
Chris Littel, North Carolina State University


Contributing Authors

Chandra D. Arthur, Cuyahoga Community College
Martin S. Bressler, Southeastern Oklahoma State University
Stephen M. Byars, USC Marshall School of Business
Bryan Coleman, Assumption College
Mehran C. Ferdowsian, Wilkes University
Geoffrey Graybeal, Georgia State University
Wm. David Hawkins, Northwestern Oklahoma State University
Jennifer Herrera, Capella University
Lyzona Marshall, Seton Hill University
Angela Mitchell, Wilmington College
William Nantz, Houston Community College
Denisse Olivas, University of Texas at El Paso
Karli Peterson, Colorado State University Global
Mark A. Poepsel, Southern Illinois University Edwardsville
Kevin Raiford, College of Southern Nevada
Jeffrey J. Sabolish, University of Michigan-Flint
Sally Sledge, Norfolk State University
Kurt Stanberry, University of Houston-Downtown

Chapter 1 The Entrepreneurial Perspective
• Introduction
• 1.1 Entrepreneurship Today
• 1.2 Entrepreneurial Vision and Goals
• 1.3 The Entrepreneurial Mindset
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 2 The Entrepreneurial Journey and Pathways
• Introduction
• 2.1 Overview of the Entrepreneurial Journey
• 2.2 The Process of Becoming an Entrepreneur
• 2.3 Entrepreneurial Pathways
• 2.4 Frameworks to Inform Your Entrepreneurial Path
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 3 The Ethical and Social Responsibilities of Entrepreneurs
• Introduction
• 3.1 Ethical and Legal Issues in Entrepreneurship
• 3.2 Corporate Social Responsibility and Social Entrepreneurship
• 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 4 Creativity, Innovation, and Invention
• Introduction
• 4.1 Tools for Creativity and Innovation
• 4.2 Creativity, Innovation, and Invention: How They Differ
• 4.3 Developing Ideas, Innovations, and Inventions
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 5 Identifying Entrepreneurial Opportunity
• Introduction
• 5.1 Entrepreneurial Opportunity
• 5.2 Researching Potential Business Opportunities
• 5.3 Competitive Analysis
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 6 Problem Solving and Need Recognition Techniques
• Introduction
• 6.1 Problem Solving to Find Entrepreneurial Solutions
• 6.2 Creative Problem-Solving Process
• 6.3 Design Thinking
• 6.4 Lean Processes
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 7 Telling Your Entrepreneurial Story and Pitching the Idea
• Introduction
• 7.1 Clarifying Your Vision, Mission, and Goals
• 7.2 Sharing Your Entrepreneurial Story
• 7.3 Developing Pitches for Various Audiences and Goals
• 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
• 7.5 Reality Check: Contests and Competitions
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 8 Entrepreneurial Marketing and Sales
• Introduction
• 8.1 Entrepreneurial Marketing and the Marketing Mix
• 8.2 Market Research, Market Opportunity Recognition, and Target Market
• 8.3 Marketing Techniques and Tools for Entrepreneurs
• 8.4 Entrepreneurial Branding
• 8.5 Marketing Strategy and the Marketing Plan
• 8.6 Sales and Customer Service
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 9 Entrepreneurial Finance and Accounting
• Introduction
• 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
• 9.2 Special Funding Strategies
• 9.3 Accounting Basics for Entrepreneurs
• 9.4 Developing Startup Financial Statements and Projections
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 10 Launch for Growth to Success
• Introduction
• 10.1 Launching the Imperfect Business: Lean Startup
• 10.2 Why Early Failure Can Lead to Success Later
• 10.3 The Challenging Truth about Business Ownership
• 10.4 Managing, Following, and Adjusting the Initial Plan
• 10.5 Growth: Signs, Pains, and Cautions
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 11 Business Model and Plan
• Introduction
• 11.1 Avoiding the “Field of Dreams” Approach
• 11.2 Designing the Business Model
• 11.3 Conducting a Feasibility Analysis
• 11.4 The Business Plan
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 12 Building Networks and Foundations
• Introduction
• 12.1 Building and Connecting to Networks
• 12.2 Building the Entrepreneurial Dream Team
• 12.3 Designing a Startup Operational Plan
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 13 Business Structure Options: Legal, Tax, and Risk Issues
• Introduction
• 13.1 Business Structures: Overview of Legal and Tax Considerations
• 13.2 Corporations
• 13.3 Partnerships and Joint Ventures
• 13.4 Limited Liability Companies
• 13.5 Sole Proprietorships
• 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
• 13.7 Mitigating and Managing Risks
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 14 Fundamentals of Resource Planning
• Introduction
• 14.1 Types of Resources
• 14.2 Using the PEST Framework to Assess Resource Needs
• 14.3 Managing Resources over the Venture Life Cycle
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources

Chapter 15 Next Steps
• Introduction
• 15.1 Launching Your Venture
• 15.2 Making Difficult Business Decisions in Response to Challenges
• 15.3 Seeking Help or Support
• 15.4 Now What? Serving as a Mentor, Consultant, or Champion
• 15.5 Reflections: Documenting the Journey
• Key Terms
• Summary
• Review Questions
• Discussion Questions
• Case Questions
• Suggested Resources